We’ve partnered with Friiskin since 2021 to shape and evolve their presence in the skincare space. As their business grew, so did the need for a brand identity that could reflect their refined product range and deeper mission — to support the skin’s natural vitality with rhythm, care, and intention.

Our role was to reposition the brand through strategy, identity, packaging, and digital design, crafting a visual and verbal world that feels soft, grounded, and quietly confident. From the naturual palette to the refined wordmark and spacious layouts, every element was designed to reflect Friiskin’s philosophy of support over correction and create a more aligned, elevated experience for their growing community.