A woman with long dark hair is leaning on a wooden stool while holding a silver MacBook. She's wearing a sleeveless white top and blue jeans. There is a large potted leafy green plant to her left against a white wall.
A light blue booklet with an embossed logo design reading "Marisol the Label, est 2020" and a note that says "A love letter to her everyday" inside a white box on a yellow cushioned surface.

Our services

Strategic design that captures the core of your brand—and elevates it.

At Studio Essentia, we partner with founders and businesses ready to evolve. Whether you're refining, repositioning, or building from the ground up, our role is to distill the essence of your brand and translate it into a compelling visual and verbal identity that moves your business forward.

You’re here because you know the impact a powerful brand can have. You want more than just pretty design; you want strategy, confidence, and connection. And we can help you get there.

01 / Brand Foundations

A pear in front of a green box and a white tube of Tranquil Nourishment Mask, with the tube standing behind the box on a small white platform, all set against a brown background.

We work across brand identity, digital presence, packaging and branded collateral—balancing strategy and storytelling to create brands with depth and distinction.

  • Before we design, we define.
    We help you uncover the essence of your brand—what it stands for, who it speaks to, and how it sets you apart. This stage lays the groundwork for everything that follows, giving your brand clarity, consistency, and purpose.

    Capabilities include:
    — Audience insights & brand positioning
    — Messaging & tone of voice
    — Brand story & verbal identity
    — Naming & tagline development

  • Visual storytelling with intention.
    We craft identities that are elegant, expressive, and built to last. Rooted in strategy and elevated through design, your visual identity will become a recognisable reflection of your brand’s essence—across every touchpoint.

    Capabilities include:
    — Primary & secondary logos
    — Typography & colour system
    — Brand marks & custom elements
    — Brand guidelines & usage

The Results

The Results

A beige cardboard box labeled 'ATELIER 38', with subtext 'INTERIOR DESIGN DISCOVERY KIT' and 'Transforming spaces into sanctuaries', placed on a dark brown surface.

Our client saw a 54% increase in revenue after working with us.

“We were really struggling to get a solid message across. Since working together we have more clarity and confidence, and have seen substantial business growth while building a loyal customer base.

Taysha is just magical and such a joy to work with. She made the journey so powerful yet so easy while bringing our brand to life every step of the way!”

What would a 54% increase in revenue mean to your brand?

02 / Digital Presence

Laptop on green table displaying a website called 'The Lady Physio' with information about The Clinic, including a photograph of a person standing outside a building.

Website Design & Development

Your digital home—built for connection, clarity, and conversion.
We design intuitive, strategic websites that bring your brand to life online. Grounded in your strategy and tailored to your audience, every site we build is responsive, refined, and conversion-focused.

Capabilities include:
— Custom website design
— Development (Squarespace or Shopify)
— Copy direction & support
— Light SEO optimisation
— Mobile-first responsiveness
— Basic integrations & training

03 / Brand Activation

A hand holding a black bottle of skincare product next to a darker pump bottle with skincare labels, with a textured beige vase in the background.

Bringing your brand to life, everywhere it wants to go.

From launch assets to ongoing collateral, we support you beyond the brand and website. This is where strategy meets execution—ensuring every touchpoint feels cohesive, considered, and on-brand.

Capabilities include:
— Social media templates
— Packaging design
— Marketing materials (print & digital)
— Campaign direction & creative consulting
— Brand stationery & print design
— Launch strategy & support

Our Intentional Design Process

Where strategy informs every creative decision.

A white envelope with gold lettering resting on a pink flower with green leaves.

We believe that great design begins long before the visuals. It starts with clarity—about your vision, your values, and the space you want to hold in the market.

Our approach is guided by strategy and refined through design. We take the time to understand your goals, your audience, and what makes your brand different—so that every creative decision is purposeful, not just beautiful.

Through close collaboration, we ensure your brand doesn’t just look good, but feels aligned, resonates deeply, and supports sustainable growth.

Who We Work With

We’re a fit for founders and teams who are:

  • Scaling and ready to invest in a brand that reflects their growth

  • Repositioning to reach a new audience or enter a new market

  • Craving a brand that feels aligned—internally and externally

  • Tired of doing it themselves, and ready for a strategic partner

Photograph of two stacks of printed materials on a table, one stack with skincare packaging laid out, the other with a page displaying images of leaves and the word 'Essentia' and a description about the core or fundamental nature of something.
A woman with long dark hair, wearing a sleeveless white button-up top and blue jeans, is sitting on a wooden chair in a bright, minimalist room with white walls and a large potted plant.

FAQs

  • You may have seen we’re pretty passionate about brand strategy, and that’s because we believe it’s the key to taking your business from the unknown to known. Think of brand strategy as the foundation - without it, your structure is flimsy and unstable at best.

    Brand strategy works with your goals, values, mission, target market, their journey + more to craft a strategic story that resonates. While the visual landscape of your brand can shift over time, brand strategy is a tool you can come back to time and time again to renew your understanding of your audience, your business and how it ticks.

  • Yes, your payment plan will be established during our onboarding stage.

    Our projects require a 20-50% deposit when booking, with the remainder either split into monthly, project based stages or paid at the end of your project. We love to work with clients to find the right fit for them.

  • We believe that brands are eco-systems, every element works together to create a cohesive environment. A logo is just one part of the system, and offering it as a standalone project would do a disservice to your business.

    Our brand design projects are intentional, considered and strategic. If you’re looking to fast track your launch or rebrand, we suggest a Brand Intensive Day.

Ready to Transform Your Brand?

If you're ready to create a brand that speaks for itself—we'd love to hear from you.